Observations from the front lines of helping European B2B tech startups sell into the US — sales culture, AI-powered outbound, and the systems that actually work at Series A and B.
AI data centers, co-packaged optics, CHIPS Act money — the US photonics market is the largest opportunity European optics startups will see this decade. Here's how to actually break in.
European startups don't fail in the US because of their product. They fail because they sell like they're still in Europe. Here's the playbook that actually works at Series A–B.